You launch your Kickstarter project, email family, post it to Facebook, share it on Twitter, and then what? When running a campaign you quickly release that there aren’t as many ways to market your project as you thought. That’s exactly what happened to Susan Tinkham and Kyle Turgeon when they launched a campaign for their short film Figments of a Father.
Instead of sending out more email blasts they decided to get creative and reach out to there local community to help promote this project. Susan shared with me how they created signs, fylers, when door to door, and generally “made a fool of themselves” all in the name of promoting their project.
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